Good Shepherd Communities

About This Project

In 2005, management of Good Shepherd Communities approached RVSA with a challenge. Could we market a Senior Living Community that did not yet exist?


Good Shepherd Village at Endwell became this area’s largest construction project. The $79,000,000 community featured independent living cottages, apartments a Village Pub, two restaurants and a Wellness Center.


At its formal opening in 2009, Good Shepherd was 90% reserved. Today, the campus is filled and we market waiting lists. Our combo of precise messaging, media mix and creativity made a difference.