About This Project

Once named Binghamton Slag Roofing for the particulate that was a common roofing ingredient, we long ago shortened that name to BSR and assisted this long time brand in becoming the preeminent name in home improvement services.


Concentrated media plans, new messaging each year and the use of :30, :15, :10 and :05 TV positioned the BSR brand for TOM awareness.


Perennially named the Number 1 roofer in two area surveys, we’re proud to have spread the message that BSR “has kept the weather out since 1919.”